via rexblog on magazines quoting Adrants comes the news that
AdWeek (VNU eMedia) is going to launch on March 21, 2005 a new magazine focused on non-traditional advertising
Other Advertising covers the non-traditional advertising categories defined as mass transit, sports stadiums, in-store, product placement, cinemas, elevators, cell phones, guerrilla marketing. The content will include business news, case studies, profiles and guest editorials.
Quote from the Adam Remsen, the Editorial Director:
"Other Advertising's purpose is to help media buyers make the best decisions by bringing new advertising media to their attention, highlight the companies doing the best work and act as a central hub where ideas and pertinent issues are discussed and investigated."
The new magazine starts off as a loose supplement in 30.000 copies of Adweek, Mediaweek and Brandweek to make sure it is reaching the media buyers, corporate brand marketers and advertising agency executives.