On Pheedo's blog Bill Flitter writes, via Debbie Weil, Debbie's Blog
"A sound case to include Blogs and RSS in your marketing mixBlogs and RSS are a cost-effective customer acquisition tool - soon to be an indispensable marketing strategy. But where do they fit into the marketing mix? I've listed below the more popular online lead generation techniques employed by marketers today. We'll examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today. "
The complete article and helpful additional resources and links at Pheedo Blog
Make sure you don't miss Alex s Barnett's discussion and comparision about eMail marketing and RSS "How RSS fits into the marketing mix"