Why Attention.xml Could Change PR Forever

Steve Rubel - Micro Persuasion - summarizes on thedevweb.com the ongoing discussion about .xml and PR and .xml

He writes:
"Attention.xml is a new technology standard that's being proselytized by influencers like Steve Gillmor, David Sifry, Robert Scoble and Jeremy Zawodny.

Basically it is metadata that records and shares information on the "attention" users give to their RSS feeds and blogs."

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and what he collected and says in his article is not limit to PR, but also applicable to marketing, advertising, CRM, etc.