Saturday, April 02, 2005
From the content of the Folio: 40 List Issue
City and Regionals Rising
Brand spinoffs and expansion into smaller markets drive growth of the booming city and regional magazine category.
The Editor as Brand Ambassador
How an editor’s stewardship extends beyond the pages of the magazine and into the market.
The Hidden Cost of Protecting Your Mark
Some magazines go to great lengths to protect their trademarks, but is the cost to their businesses - both in terms of cash and brand image - really worth it?
A B-to-B Magazine Seeks Growth Through An Affinity Club
Cygnus’ AMT creates a platform tying together reader involvement, larger circ, stronger brand.
Is Your Editorial Workflow Out of Control?
Four ways to fix it, and why you shouldn’t wait.
Acquisition Management and the Human Dimension
When the deal is done, the hard part has just begun. Five key take-aways for successful post-M&A integration.
A complete content list at Folio:
Check the rich resources and archive at Folio:
At 12:03 PM by hemartin