Measuring the Impact of Blogs Requires More Than Counting
Pegasus News wrote on The Daily Peg:
I do like the Pegasus News Disclaimer:"Blogs are not a new medium.
New mechanism is a better phrase. The medium is the Internet (or, more specifically, the Web page). The mechanism is blog authoring tools. Very useful, very cool, and very ubiquitous (unless your service's server goes down). But blogs are not the new papyrus. They're a new way of inscribing the same digital papyrus.
Blogs are not 'citizen journalism'.
Blogs enable citizen journalism. A blog is like a piece of paper. What you put on it -- from journalism to conversation -- is your choice. See the above re: 'performance art'.
Blogs are rapidly becoming MSM.
There. I've said it. Those blogs whose creators have audiences larger than newsletters, specialty magazines and even small-market radio and TV stations are no longer underdog players. They are mainstream media outlets, in a medium -- the Web -- which itself has become mainstream. "
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Pegasus News is not a blogging business, although it may utilize blogs as one of many tools.
