Read All About It: India's Media Wars
The main reason seems to be a fast growing middle class and lot of money coming from advertisers who want to sell their stuff. Additional money is available, since the government has lifted the ban for foreign investment (in limited way - up to 26 %) print and broadcast competing fiercely ... for advertisers, money and readers.
As we reported before there are also good chances and activities going on in the B2B arena
Asia Business Media News - now also in Mumbai - reported on Friday
IDG granted government approval
International Data Group (IDG) has obtained the government approval to set up a media subsidiary in India. IDG India, with headquarters in Bangalore. Its first publication, OutSourcing World, will be launched this June and distributed around the world. This will be in direct competition with a planned new launch by IDG’s one-time Indian partner Cybermedia whose share offering opened this week on 4th May. The launch of Indian editions of CIO magazine and Computerworld is scheduled the second half of 2005. ...
Indian Media Observer in its May 2005 Newsletter reports about the following b2b activities
- Ringier joins hands with Infomedia for b2b publications
- Macmillan eyeing acquisitions in publishing, BPO sectors
- UK-based East Coast Media scouting for Indian partner
- CyberMedia to raise Rs 17 crore through IPO and more ...
Last year we planned in cooperation with the German VDZ a workshop on Publishing Opportunities in India - until now it didn't work out - but interest is still big!
If you are interested to learn more about opportunities and need a hand, please do not hesitate and contact us.
I have personal experience with planning und setting up multiple magazines in India and together with our partner Paul from BSG and Bhupesh (Chronosphere) we can secure that your venture will be a successful one.