Backbone's Corporate Blogging Survey 2005

The final results of Backbone's new survey on corporate blogging are now online and ready for download and more insights and direction in this ongoing 'buzz'.

Corporate Blogging: Is It Worth The Hype?

From the executive summary:

"With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business? ..."

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Backbone's Corporate Blogging Survey 2005 download

via CorporateBloggingBlog