"According to the 2005 IMI Consumer Behavior & Lifestyle Book, the Internet is now occupying almost 22% of total consumer media consumption time (up from 15% in 2004), with the average Chinese online user spending some 13 hours per week over 4.1 days online.
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Monday, June 20, 2005
Chinese Media Consumption: Internet Share Jumps to 22 %
As Paul Woodward reports on Asia Business Media Chinese Internet media consumption time share has overtaken that of print and radio