Talking about B2B media on a global scale, Paul Conley (he worked a.o. for Primedia, Bloomberg before he started his consultancy) reminds us about the fact, that B2B media has to follow its (reader and advertising) clients mind and business and "speak their language" to prevail and prosper. More ...
For those interested in B2B Media he recommends some blogs concentrating on the subject you might want to subscribe to (Thank you Paul, for mentioning our blog in this list). On his list are
Colin Crawford, he works as VP Business Development at International Data Group (IDG), he is mentioned with an interesting update on Viet Nam, but Colin's Blog is truly on global scale
Trade Association and Business Publications International (TABPI)
is credits 'to bring together editors working for English-language publications worldwide, and encourage a common dedication to editorial ethics and excellence.'"
Paul Woodward, after a career in publishing, he now runs Business Strategy Group Asia (BSG Asia) and consults and reports on B2B media in Asia on his blog and in a weekly newsletter
Some more blogs on B2B Media and B2B Business (and other subjects) you find in 'Favorites'.
Speaking about global scale and many language of B2B business and B2B media, reminds me on my early days in B2B publishing, when it was "enough" to publish about products and services in many language to service your clients and help them to make your country "Export Weltmeister" e.g. Export-Markt (published from Vogel, Germany) was published in about 7 world trade languages and special issues (our first Chinese edition came out in 1969!).
Today, I belief strongly, it is not only about the language. In a global world you have to deliver localized, customized Media relevant for your audience business. And that is, what I worked on from 1993 - 1998 for Vogel Media International building and developing local publishing houses (in Europe and Asia) - quite successfully actually - and my consulting and coaching business today is all about reaching that goal to enhance growth and profit.
