Many a journalist in B2B media describes his publication as "the voice of the industry" it covers. I've said that's an outdated concept in the age of conversational media. And I believe that trying to be such a voice is a sure way to get your publication excluded from the conversation.
Wouldn't it be better to be the benchmark of an industry? To be so well respected that the prices people pay for goods are based on what you say? Wouldn't it be wonderful, in other words, to be the Dow Jones in the Dow Jones Industrial Average? ... more
I quite agree. B2B media must be the valued, trusted, wanted, needed ... enabler and partner for being successful ...
