CEO Janet Robinson states:
'We continue to be very pleased with About.com'
The overall 4.4 % increase in ad sales (print & online, at the NYT Company) per September, against previous year, has been generated mostly at About.com and other online properties. Calculated without About.com figures the increase of ads was only 1,6 % per September.
For the Times Media Group's Internet properties, ad revenues were up 30.5 percent, while ad revenues generated by About.com grew by a solid 67 percent.
More … at Media Post Daily (Oct 20, 2005)
see also earlier entries:
- Can the Times Company leverage About
- Community Sites Online Advertising Soars