First:
Carlotta Mast from The Kelsey Group wrote a whitepaper on
Mobil Local search and Directory: Unterstanding the Opportunity
"The explosive growth in the number of wireless devices worldwide has created a sense that it is only a matter of time before most local commercial searches are conducted from a mobile device, using a voice interface, miniature Web browser or some other interface ...
Until that point, many U.S.-based directory publishers are likely to, and probably should, remain skeptical of the mobile local opportunity. However, search engines, led by America Online, Google and Yahoo!, are moving aggressively to develop mobile search products; and publishers in Europe and elsewhere are beginning to get some traction with their mobile products, particularly SMS ... " more
Second:
According to The Kelsey Group, annual local search volume could exceed 20 billion searches in 2006 ... or about 20 % of total Web search ... more
Third:
The Kelsey Group’s runs soon the conference
ILM:05 - Interactive Local Media 2005
Explore the Dynamic Interactive Local Media Space
30 Nov - 2 Dec, 2006
Three-day program will feature keynotes from executives from AOL, Google, IAC, MSN and Washingtonpost.Newsweek Interactive. Session include:
- The Local Search Ecosystem
- Newspapers 2.0
- Online Consumers, Offline SMEs: Inertia and the Online Imperative
- The Role of User-Generated Content and Community
- Simplified-Search Marketing: Bundled Clicks and PPCall
- Right Here, Right Now: New Opportunities in Location-Based Targeting
- Maps, 'Mashups' and Monetization
- VoIP, RSS and IM: New Technologies and Local
Information and program
(Everything US centered!)
Friday, November 18, 2005
