as online advertising has proved to be 'both effective and scalable,' says Tolman Geffs of the Jordan, Edmiston Group. Time Warner's acquisition of AOL 'will be seen as a strategic masterstroke in time.'
I think, defining that acquisition (AOL bought Warner) a "Strategic Move" from behind and knowing the outcome, is always easy - don't ask the people what they thought about it, at the time of the "take over" - Steve Case just left the board of Times Warner!
That online advertising, especially community and/or local advertising, has and will soar has been reported here many time before.
Mark Glaser asked some people acting or watching for OJR.org:
Is the bubble back in online media?
"Venture capitalists and Big Media are showing intense interest in blogs, social media and highly trafficked content sites. Are we reliving dot-com mania? ... "
The New York Times bought About.com.
Dow Jones bought MarketWatch
The Washington Post bought Slate
News Corp. bought Intermix (owner of MySpace)
VeriSign bought Weblogs.com and Moreover
AOL bought Weblogs Inc.
Google, Comcast, Yahoo and Microsoft are all trying to buy AOL.
The list seems endless ... read his report at OJR.org.