US Magazine Health Watch

Tony Silber points in his article 'Year-End Preoccupations' current Folio: magazine to a great service - new to us, so we will add it to our database.

He writes:

" ... Check out the Magazine Health Watch Web site for an extremely comprehensive and up-to-date look at the b-to-b side. According to this searchable, customizable source, published by the ad-tracking service IMS, ad revenue through September is up by 5 percent, while pages are up by 3 percent. The hottest category so far for 2005, by revenue? Surgical supplies, up 66 percent. The coldest? Recreational vehicles and trailers, down 32 percent.

On the consumer side, the PIB magazines are up by nearly 8 percent in dollars so far and by a scant 1 percent in actual ad pages. And neither of these metrics include e-media, where a lot of advertising spending is migrating ..."

More ...

Magazine Health Watch Website

Thanks Tony! I hope you had a good year and you repeat the year-end-counting counting only to reassure yourself how good you are!