There is more to the deal between AOL and Google than cooperating Online, told Time Warner Chairman-CEO Richard Parsons his company's staff in an employee memo (first mentioned by the Financial Times) says a report from Joe Mandese and Wendy Davis in MediaDailyNew:
"With this agreement, AOL's sales force will now be able to sell all types of online advertising - including paid search - and we'll explore expanding the partnership into selling television and print advertising,"
"The disclosure comes just one day after Google executives disclosed plans to MediaDailyNews that it was entering "phase two" of its test of an offline media buying and reselling test that so far has been limited to extending Google's advertising reach via magazine ad space, but that the powerful online search engine also is weighing moves into the buying and re-selling of other media. In recent weeks, Google has begun posting help wanted ads to recruit experienced traditional agency media buyers.
All of those moves have sent ripples up and down Madison Avenue, and senior agency executives have been expressing increasing angst ..."
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See also Nachsitzen für Printverleger: Was Goggle begriffen hat ...