FIPP started the second edition (first was out in 2003) of global research on good practice online among successful b2b magazine publishers.
The study looks at websites that the publisher considers ’successful’. This may be in terms of attracting new audiences, generating online revenues, creating new online products, or in any other way the publisher chooses to measure success against defined objectives.
Results will be presented at the 5th FIPP International Business Magazine and Professional Media Conference in London, May 1-3, 2006, hosted by FIPP and PPA Professional
Lets hope there is some time during this conference to discuss about not only what made B2B publishers and their readers/users more successful yesterday, but also about what is needed for today's and tomorrow's success.
For more information and partizipation in the research email FIPP
Additional info:
The 2003 / 2005 comparison for Consumer Magazine Websites success is out already.
