"Prism—like transmitting or reflecting light, like a ray of light passing through a prism. Prism is a reflection of what we represent within the organization and the industry. Shedding light, information, reflecting quality," CEO John French wrote in an email to employees.
My thoughts on 'naming is program':
To succeed in today’s (and tomorrows) environment) business publishers need to take on a more active role; they must join and serve the industry! Moreover, they must be also accepted and seen relevant for the advance and success of that industry!