Wednesday, January 26, 2005

US Tech magazine ad pages down 5.9% and up 1 % in 2004

btob magazine reports Jan. 26, 2004:
According to UBS CMP Media ad pages in US technology magazines decreased 5.9% in 2004 versus 2003.

American Business Media released January 21, 2005 their figures for Jan - Nov 2004:

Business-to-business ad pages increased 3.7% in November compared to the year ago period, according to the Business Information Network (BIN) report released today by American Business Media. Ad revenue rose 7.0% for November. Year-to-date spending was up 3.7% and ad pages were up 1.2%.

ABM's data always coming out very late, so we don't know what they will report for 2004. But Gordon Hughes (ABM's President) said in this release:

"Our prediction of 2% to 4% ad revenue growth for 2004 (USA) seems to be right on target. In 2005, we are expecting to see 3% to 4% growth once again."


Tuesday, January 25, 2005

Content eMartin.net Newsletter January / Januar 2005


Newsletter January 2005 International Edition

- The End or the Beginning of the Ad revenue model?
- Newspaper and the Blog Revolution
- Magazine Readers go to Web for More Information
- Impact of Search Engine Usage on Consumer Buying
- Resources from battleground: Blogging, Journalism and Credibility

Goto eMartin.net Newsletter Archive

Newsletter Januar 2005

- Ende oder Neuanfang anzeigenfinanzierter Online-Angebote
- Zeitungsverlage suchen nach zusaetzlichen Erloesquellen
- Die Medien und die Blog Revolution
- B2B Magazine Leser gehen fuer mehr Informationen ins Web
- Beyond Budgeting, Better Budgeting - kostenloser Download!
Das Buch zum Trend-Thema Beyond Budgeting!
- Blogging, Journalismus und Glaubwuerdigkeit - die Dokumentation!

Link zum eMartin.net Newsletter Archiv

eMartin Newsletter jetzt kostenlos abonnieren!

Wednesday, January 19, 2005

Blame The Readers

U.S. newspaper circulation decline and Evan Cornog, the publisher of The Columbia Journalism Review, has written a "long and deeply nuanced piece "in the current edition on the causes of the decline of circulation in USA. Cornog cites television, the loss of community, suburbanization and a lots of other reasons, but his primary culprit is - it's the readers fault!

At Tech Central Station Jay Currie gives this attitude a second thought ... and reminds us (the publisher) that publishing is a service ...


and let me add: not the readers have to be good (in a way we think) but the publishers have to - if they (we) deserve to stay in business ...
Related Posts with Thumbnails