Even so newspaper have strong assets (e.g. their brand, content creation, reputation) their manufacturing process, method of delivery and usability have hardly evolved since the early days. And Michael Kinsley (Slate) spells out nicely the anachronism of newspaper production and delivery.
According to Michael, he and other reader will undertake less and less effort to obtain a copy, do not dedicate a special time for reading and see newspaper (or their iPod) as a way to kill spare time they have (and not as primary source of information).
Barry Graubart (on Content Matters) hopes (and so do I), that "the major papers will invest more, not less, in those areas where they create value, and that local papers take a similar approach to creating content relevant to their community. I expect that in the next few years we will see more newspapers fail and fewer trees getting cut down."
Read Michael's article in Slate
or listen to it on your iPod , MP3 format
Via / from Barry Graubart on Content Matters
