Tuesday, February 28, 2006

Advertising Age: 2006 FactPack - Free Digital Edition

Nichts wirklich Neues, aber jede Menge Charts und Graphs ... Kompakt

Ad Age: US 2006 FactPack
4th Annual Guide to Advertising & Marketing


Section Advertising & Marketing
Top five U.S. advertisers and their agencies
Top U.S. advertisers
Top U.S. megabrands
U.S. ad spending totals by media
Top U.S. advertisers by media
Top global marketers and spending in top 10 countries
Consumer brand market share leaders in select categories
Most recalled and most liked ads of 2005

Section Media
Top U.S. media companies
Properties of the top 10 media companies
Fall 2005 network prime-time network TV pricing survey
Top media companies by sector
Top newspapers by circulation and ad revenue
Top magazines by ad pages and total gross revenue
TV and cable network ad revenue total
Top 10 syndicated TV shows by ad revenue
Top 10 Web sites by ad revenue
Super Bowl ad costs, ratings, viewers 1967-2006

Section Agency Report
World’s top 10 core agency brands
Top independent U.S.-based agencie
Networks and agencies of the top 4 marketing organizations
Top marketing organizations and market share pie chart
Top 25 core U.S. agency brands
Top multicultural agencies
Top media specialist companies
Top interactive and direct marketing agencies
Top sales promotion and healthcare agencies

Report PDF (52 pg.)

Früherer Eintrag:
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