In case you are not sure about the conversion rate: 1 Euro is about 9,57 Yuan
Paul from Asia Business Media point us (again) to an interesting report on People's Daily Online about the latest development on Online Advertising:
"China's online advertising market is in the high-speed growth. IResearch Inc released on Sunday its latest statistics, showing that 2005 online advertising market reached 3.13 billion yuan, an increase of 77.1 per cent last year compared with that of the previous year and 7.6 times that of 2001.
The proportion of online ads in total ad market increased from 0.5 per cent in 2001 to 2.3 per cent last year. The business surpasses magazine ads (1.8 billion yuan) and is close to radio broadcast ads (3.4 billion yuan).
If adding research engine ads of 1.04 billion yuan, in 2005 China online business market revenue was 4.17 billion yuan, a growth of 78.4 per cent year on year, accounting for 3 per cent of the total ads market [...] "
Just last week I discussed this development of Print vs. Online with one of my dear partner in Beijing, and we chatted about how can a B2B publishing house benefit from this direction and speed and how to take the lead in their markets.
IResearch - by the way, good stuff and a competent partner here
Earlier entry: China eCommerce (Cont.)