To manage profitable growth publisher show increased interest in cross-border activities. This is not new, but in our workshop, we can help prevent to follow the mistakes others have made before and concentrate on new 'mistakes' and proven ways how to succeed.
Hands-on-workshop with Hugo E. Martin on internationalization and learn how to recognize potentials and how to turn internationalization into a benefit for your enterprise.
Duration of Workshop: 2 days each for Top-Management, Project Manager, New Business Manager
How to Make Money With Internationalization I:
Success Strategies for Internationalization of Your Publishing House and Brands
How to Make Money With Internationalization II:
How to Recognize Potential Markets and Find the Right Partners for Success
Referent: Hugo E. Martin (mcc consulting) in Berlin or as In-house-Workshop
Following the workshop, you can use additional mcc services like scouting, coaching and mediation to make sure to reach your targets.
mcc trainings program 2006 (PDF)
Other trainings / workshops incl.:
- Brand-Extensions: How to maximize your income and preserve your brand
- CRM and CVM for Publisher
- Innovative Business models for B2B Publisher
- Public relation & Advertising for Magazine Publisher
- Relaunch of B2B and Special Interest Offers
- Value Analysis for Publisher
- How to convert a 'controlled circulation' into a value add paid circulation?
- How to organize and profit from reader / user content
- Cross-Media Publishing - holding hands with your clients (step-by-step)