exchange4media.com has in its actual Inside Media Weekend edition a report about a new AdEx India study:
Some key findings:
- Business Magazine genre registered a steady growth over the last 5 years.
- After General Interest and Women’s Magazine, Business Magazine stood third with the highest share of spends in 2005 or 13 % of total magazine market
- The ‘Corporate/Brand Image’ category spent the most in the Business Magazine in the year 2005
more interesting charts and data from this AdEx study at exchange4media