Lloyd Braun, head of Yahoo Media Group says according to the NYT (Yahoo Says It Is Backing Away From TV-Style Web Shows):
"I didn't fully appreciate what success in this medium is really going to look like ..."
Not long ago Braun announced, that Yahoo would take a leading role as content creator for sitcoms, talk shows and other TV-style programs in the Web. He is on a steep learning curve. After finding out (he joined Yahoo in Nov. 2004), it is not so easy and a different business, Yahoo will now take a sharp turn and switch focus on acquiring content from media companies and users ...
For us this is not new phenomenon. There is a lot more business in syndication, than in origional publishing and I'm sure, in future we will see more often the function of content creation, syndication and delivery will be separate functions - even in traditionel media!
via MarketingVOX
