Our friend Paul (Asia Business Media) is keeping a running list on share performance of B2B media companies involved in Asia. Beside doing a great job as consultant, he runs a newsletter and the Asia Business Media Blog)
Share price movement in B2B media companies involved in Asia (last 12 month). He has
plus 276.5 % for Penton
plus 260.4 % for Pico
plus 66.5 % for Infomedia
plus 58.5 % for Tarsus
plus 52.5 % for CNET
plus 34.1 % for UBM
plus 32.4 % for McGraw Hill
plus 31.7 % for ITE
plus 28.1 % for Acxiom
(for more, please see Paul's weekly newsletter)
If you are not on this (short list) you either are not a public company or you performed less than 25 % and should change this!
For better results contact Paul Woodward at BSG
or Hugo E. Martin at mcc consulting
Short answer to the question in our headline:
If you want to grow profitable, you have to go into this market. It will be healthy, if you do this strategically, intelligently and full hearted. Getting some advice and help from people who have proved their ability to work successful in this emerging and ever changing environments in print, online and person, will downsize your risk and increase speed (in the right direction!).