famous (in the meaning: much talked about) 'Role Model' TechTarget launched its first blog this week
My Educated Guess - Marketing Answers for IT
Before you step-up: just keep in mind:
Blogs are good for easy and fast publishing and collecting reaction ... for their 'TechTarget’s Client Consulting Team' setting up Wiki's as participatory knowledge base with client could be more target-oriented. Professional Networks ... Prediction markets ... Research center (Lilly's) ... and more would do even better!