Mit den ZenithOptimedia Advertising Expenditure Forcasts (März 2006) korrigiert ZenithOptimedia auch seine Dezember-Prognose zur Anteil des Internets am Gesamtwerbekuchen (und wird das wohl noch ein paar Mal tun müssen):
"We have revised our internet forecasts upwards once again as it has continued to exceed expectations. We now predict it will attract 6.5% of all advertising in 2008, up from 4.5% in 2005 (and up from the 6.0% we predicted for 2008 back in December). The internet is now firmly established as a mainstream advertising medium in developed markets, and in many developing markets too.
We predict it will overtake outdoor in volume in 2007, even though outdoor is gaining share itself, and that by 2008 it will be catching up with radio too (which will have a 7.9% share, down from 8.5% in 2005) ..."
(aus der Pressemitteilung, Word Dokument, Englisch)