Friday, May 19, 2006

AQuantive Snaps Franchise Gator for Lead-generation

Shortly after 2020Software went into TechTarget's inventar for lead-generation ... more

AQuantive (Owner of Avenue A/Razorfish, atlas and DRIVEpm ) bought Franchise Gator, a 10-person lead-generation company, for their Know-how in the franchise business, for 21.5 million USD in cash ...

via Adweek

Lots of things are going on in lead-generation business
- a business some B2B publisher nearly forgot about ... and need to reinvent to succeed.

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