MarketingSherpa ContentBiz has a story on
How to Sell 32% More Ads on Wikis, Blogs and Discussion Groups
It is about ITtoolbox
featuring lessons learned from an interview with CEO Dan Morrison
From the Intro:
"Community Web sites featuring user-generated content have become hot commodities, as evidenced by the press around MySpace.com recently. But cashing in on community isn't easy.
Despite the buzz factor, many publishers running community sites still go to sleep asking themselves, "How can I convince more sponsors to come on board?"
Read on for a look at how one community site - packed with blogs, wikis, and discussion groups - has revamped its ad offerings to thrill the "Google Generation" of b-to-b media buyers [...]
The case study:
Open until May 7th, 2006 (later via MarketingSherpa Shop)