2006 Interactive Marketing Guide
as PDF free (compliments of IEEE Spectrum) (PDF, 7.63 MB)
Articles, tables, addresses - a 40 page collection, incl. ads (U.S.)
Content
Roundtable
- B-to-b marketers and other experts discuss interactive marketing trends
- Integrating e-mail with other media is an effective strategy
- E-mail resources
Search
- Despite click fraud, marketers continue to embrace search
- Search Resources
Web Sites
- How to tailor Web sites for customers and prospects
Social Media
- Will blogs and podcasts become a major communications channel?
Online Advertising
- Improve brand experience for visitors using online video and rich media
- Online advertising resources
Online Events
- How to increase returns on Webinars and webcasts
Online Publishers
- Innovative branding campaigns will attract new audiences
- Online publishers resources
Interactive Agencies
- Agencies incorporate intereactive into overall operations
- Interactive agencies list
Future
- How the brave new world of social media will lead to unprecendented opportunities
BtoB
The Magazine for Marketing Strategists
runs also btobonline.com and delivers an informative Newsletter
