from the Burning Questions Weblog of Feedburner:
"This morning (16-May-2006), we unveiled another enhancement to our advertising platform: a feed-driven approach to positioning ads on Web sites and blogs. The feed is the keystone to publisher content; by managing the feed and providing the FeedFlare service, the FeedBurner Ad Network sees context and structure normally unavailable or rendered ambiguous by simply screen-scraping the Web page [...] "
So advertising will be targeted against a specific post, great!
Read Press release
From Clickz Network:
FeedBurner Migrates RSS Ad Network to Sites
From A VD - Fred on Venture Capital and Technology
FeedBurner Moves Onto The Web
From The Blog Herald:
Feedburner gets Wired & launches Web Ads