Wednesday, May 17, 2006

The Feed(burners) Powers The Site

from the Burning Questions Weblog of Feedburner:

"This morning (16-May-2006), we unveiled another enhancement to our advertising platform: a feed-driven approach to positioning ads on Web sites and blogs. The feed is the keystone to publisher content; by managing the feed and providing the FeedFlare service, the FeedBurner Ad Network sees context and structure normally unavailable or rendered ambiguous by simply screen-scraping the Web page [...] "

So advertising will be targeted against a specific post, great!


Read Press release

From Clickz Network:
FeedBurner Migrates RSS Ad Network to Sites

From A VD - Fred on Venture Capital and Technology
FeedBurner Moves Onto The Web

From The Blog Herald:
Feedburner gets Wired & launches Web Ads

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