Folio:'s B2B Publishing CEO Survey 2006

Folio: The Magazine for Magazine Management run in its May issue a story with results from their Executive Survey of b-to-b magazine CEOs



Some results from the study:

Share of Revenue 2005

Print advertising 62.6 percent (down)
Events 8.7 percent (up)
Online 6.3 percent (up)

The 'Have NO Revenue from ...'
(expecting revenue growth for 2006 in this category)

Online - 42 % (67%)
Tradeshows - 53 % (44%)
Rich Data - 63 % (32 %)

Get more (all) results from the article

More to read in Folio: May issue: content