B-to-B print in decline? Not so fast, please!
Hershel seems to be happy with the new statistic of ABM (and more) and asks:
“Are print magazines challenged? Of course. Do magazine brands have unusual opportunities for growth in a multi-platform world? You bet!"
And he quotes to Matthew Schwartz in BtoB Online
“In any case, Matthew cites the real numbers as a good starting point. *B-to-b print revenue finished 2005 up 5.4% over 2004–at $10.6 billion […] " with
"ABM projects print revenue will grow 4-5% this year, while ad pages are expected to increase 3%; online ad revenue should grow 20 to 22%, and trade show revenue 6% to 7% […] "
Later in his article he points to the IMS HealthWatch service (for Consumer and B2B Magazines) - being the real reason for me writing this post -
Enlarge
Bookmark it - or even better - check it out, now!
and than he points to a new tool for planning and managing
The Index of Magazine Advertising
For moments I was electrified. Did I encounter a first public Prediction Market implementation for the publishing / media industry?
(No, I did not, it "just" helps to build the index more accurate ... but it would have been not such a bad idea after all!)
Wake up magazine publisher! Prediction Markets for you and your 'friends', if you host a community and care about your 'members' health and happiness!
P.S.
Is anybody listening from ims? Hey Martin (Hochstein), why don't you ...
