Friday, May 05, 2006

Indian Readership Survey 2006 (IRS)

Most newspapers and magazines have not seen any growth, but many have experienced an erosion in readership according to IRS 2006 Round 1 (for January to December 2005)

Our partner Bhupesh Trivedi (Founder and CEO Chronosphere) has outlined some of the IRS 2006 findings in the May edition of his newsletter 'IMO - Indian Media Observer':

Content on IRS 2006 results:

- Dainik Jagran tops dailies, Saras Salil rules magazines
- Business publications register mixed performance
- Most leading dailies see a marginal decline in readership
- Most top magazines experience decline in readership
... English dailies readership shoots up; Hindi dailies experience marginal decline
- HT continues to rule the Capital: TOI still number two
- Battleground Mumbai: Who is the winner
...and the case of the disappearing reader
- Survey reiterates increase in mass media reach
- Fall in English dailies, but Hindu bucks the trend; drop in all magazines

Link to Bhubesh's IMO May 2006
http://www.chronosphere.biz/IMO/25/imo.html#conde

Other India resources (for IRS and other media news):

agencyfaqs!
e.g. Most top magazines experience decline in readership

exchange4media.com
e.g. IRS 2006 R1 and the case of the disappearing reader
e.g. IRS 2006 R1: Survey reiterates increase in mass media reach

newswatch.in
e.g. IRS 2006: Dailies, newspapers see decline in readership (Thanks! changed)


Additional Links India Weitere Links zu Indien

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