PIP April: Magazine Ad Revenue Up 5 percent

in USA and ad pages up 1.4 percent according to MPA's PIB release for April 06.

For period Jan to April 06 (vs. 05) ad revenue is up 4.5 percent and ad pages up 0.7 percent.


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The figures for Consumer Mags
Germany Jan – April 06 are (from two different sources)

From VDZ ZAZ: ad pages Jan - April 06 up 3,9 percent

From Nielsen Media: ad revenue Jan - April 06 up 8,5 percent (cross revenue)


So publisher can still convince enough advertisers that print advertising pays out ...