Marie Griffin on B-to-B Online (23-May-2006) shares some urgent calls from the ABM - IDG Expo workshop
Vertical Search in the B-to-B Market
in New York, N.Y. on May 15th. E.g. Keynoter Mark Cordover (IT.com) (yes, he also wants to 'sell' his technology to as many publishers as possible) said ...
"Advertising dollars allocated to paid search overtake those allocated to online display advertising [...] "
Publisher know that (and feel it in their pockets, too), but don't care much. Or is it an act of charity towards this 'youngers'?
"Expounded on the provocative hypothesis that ubiquitous search is such a threat to b-to-b media companies that it could lead to the wholesale obliteration of your brand [...] "if b-to-b media companies continue to limit their search functionality to their own sites [...]"
More on B-to-B Online ...
Mission-critical - at least on our topic list -
e.g.
Fachpresse Fachtagung Online verspricht Rezept für Milliardenumsätze
(William K. Furlong)
A Summary: Vertical Search Roundtable
One More Time about Vertical Search: Zibb
