Monday, May 08, 2006

The Rapid Rise in User-Generated Content (2)

If my earlier blogpost (and/or newsletter) on Robert Moskowitz article the 'Agency of the future: consumers':

Consumer-Generated Advertising - A Nightmare for Professionals?

made you think, you might be also interested was Joe Mandese writes today in the MediaDailyNews on

Marketers Tap Into User-Generated Ads, Plan To Take Them Offline

(Or 'The Genie is out of the bottle', the Consumer himself)

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