If my earlier blogpost (and/or newsletter) on Robert Moskowitz article the 'Agency of the future: consumers':
Consumer-Generated Advertising - A Nightmare for Professionals?
made you think, you might be also interested was Joe Mandese writes today in the MediaDailyNews on
Marketers Tap Into User-Generated Ads, Plan To Take Them Offline
(Or 'The Genie is out of the bottle', the Consumer himself)