Jeff Howe writes in Wired:
"Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.
More ... (interesting read)
More ... Who's Crowdsourcing
Earlier post:
James Surowiecki: The Wisdom of Crowds
Consumer-Generated Advertising - A Nightmare for Professionals?
Eli Lilly‘s INNOCENTIVE
newsfutures Prediction Markets