Not really new, but an interesting, complimentary 21 page e-booklet from David Meerman Scott
The New Rules of PR
How to create a press release strategy for reaching buyers directly
• Do you want to reach your buyers directly?
• Do you want to drive traffic to your Web site?
• Do you want to achieve high rankings on the search engines?
• Do you want to attract buyers who are looking for what you have to offer?
• Do you want to move people into and through the sales process?
• Do you want to compete more effectively?
Read At Your Own Risk Download
Articles & Discussions from David on IAOC Blog (16-June-2006):
Direct-to-consumer news releases: Do they suck?
Direct to consumer news release case example (Brian's new book)
via Brian Carroll's Blog (Author of 'Lead Generation for the Complex Sale' - DE)