and publisher could benefit from it! (But at least in Germany, they wait until IVW makes the next few steps).
via Folio: Magazine
In a survey conducted from (partisan) Texterity Inc. (certified by BPA Worldwide) more than 30.000 digital magazine readers of 45 different publications (b-to-b and consumer magazines, from 13 publisher) and more than 20 % of them answered.
(Read: X % of respondence say, they ...)
91 % take action after reading an ad
83 % looked at an advertisers Web site
46 % no longer use or infrequently use the print version of the magazine
41 % forwarded advertiser information to a friend of colleague
37 % contacted the advertiser for more information
33 % increased their use of the publications Web site after subscribing
32 % recommended a product or service
24 % purchased a product or service based on ads in the digital edition
and 5-to-1 prefer to renew a digital subscriptions versus print.
More at Folio:
Which meaning do these results have?
- The reader does not care much about whether a magazine comes on paper or on print. It looks like a competition of finding the time for either print or ePaper.
- eMagazines integrate well into to information intake, handling and retrieval at work and at home.
- Publishers (clearly would have a cost advantage in production and delivery cost and more integration and interactivity) are still reluctant - and have not sorted out am understanding and 'deal' with advertisers ...
A quote (from Folio: ) from Peter Meirs (Time Inc.)
'Technology Shaping Media'- Speech at a MPA Luncheon:
"The future of digital magazines, he said, is looking brighter as magazines are becoming more practical, and infusing digital versions with rich media and flexible screens. "It's a little like a magazine, a little like a Web site," he said. "A magazine is a linear collection with a beginning, middle and end, while a Web site is an amorphous entity." More ...