Fons Tuinstra(China Herald) has been pointing before at the fast declining influence of Chinese traditional media, partly due to the emergence of the internet, but also because Chinese Internet-User have better things to do than read, watch those boring (old) media.
Last week he quoted China Daily with some 'interesting' to worrying details for traditional publishers, supporting this fact:
"Newspaper ads sales fell by 5.1 per cent in 2004, and by 16.5 per cent in magazines compared with an average growth of 20 per cent in the previous 20 years. These figures are from The Blue Book of China's Media ..." more
And Paul Woodward(Asia Business Media) added:
"I think it is now crystal clear that those publishers looking at China as the last chance to launch traditional print media are at great risk of missing the digital boat which is now seriously setting sail."
You might call it 'missing the digital boat', but I name it, either 'do your job and assist in What people do, When and How' ... or go!