Compiled by Deloitte for the UK Association of Online Publishers, that is what 30 UK publisher think about the future if print and digital publishing
- 70% of them do not perceive online content as a threat to print.
- 40 % digital revenue share is expected for year 2012 (today about 17 %)
- fast growing income from online advertising will not cut into print advertising revenue
more from the DigitalBulletin BrandRepublic
Online cannibalisation will not endanger print titles
- report by Alex Donohue (7 Jul 2006)