From the Center For Media Research
"According to exclusive research by PQ Media, spending on alternative media strategies surged 16.4% in the first half of 2006 to an estimated $53.37 billion compared with the same period of 2005. PQ Media estimates that spending on alternative media will accelerate in the second half of 2006, to a full year forecast of growth at 18.5% to $115.77 billion.
Alternative marketing is expected to increase 17.6% for the year, fueled mainly by mobile and interactive marketing, ..." more
PQ Media's Executive Summary
Alternative Advertising & Marketing Outlook 2006 (PDF)
PQ Media's Press release
