Imagining the Day When the WSJ Print Edition Folds

and Other Thoughts About the Endgame for Newspapers in a Fully Digital Age from Scott Donaton in AdvertisingAge (adage.com)

This inspired Scott Karp on Publishing 2.0 to draw, what he calls the

print publishing conundrum



and speculates about how to reach (or avoid) the 'Point of no return' .