Results of a report from Deloitte and the UK Association of Online Publishers (AOP):
- Digital publishing is delivering returns
- digital revenue generation is averaging 17% of overall revenues and
- leading digital publishers predicting that by 2012 digital activities will contribute up to 40% of revenues
- Cannibalisation is a myth: digital complements rather than competes with print
- Blogs and user generated content supplements rather than threatens
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