Max Kalehoff writes on OnlineSPIN Mediapost (4-Aug-2006)
"As advertising dollars continue to bum-rush the Internet, many media specialists contend that blogs, discussion groups and other forms of consumer-generated media (CGM) represent easy, additional inventory to grow and satisfy demand. Indeed, several of the biggest media companies--like Yahoo, MSN, News Corp., IAC and others--are placing big bets on the promise of consumer-generated media as ad vehicles. CGM has arrived as a center of gravity, and advertising is following.
But I fear that too many advertising and media specialists are jumping in head-first with little appreciation or respect for this new world, which is fundamentally different ..."
and he explains
CGM = Extreme Intimacy and Interactivity
CGM Niches Require Greater Contextual Acumen
Becoming A Participant Necessitates Non-Advertising
CGM: It All Starts With Customer Respect and Listening
more / his post
Max refers also to a related article at USD Today (1-Aug-2006)
Blog, social sites offer plenty of ad space