From Advertising Age:
"Hey MySpace kids: Want to read a magazine? If you answered yes, you may be in luck. MySpace is actively considering whether to launch an ink-on-paper magazine to complement its insanely popular and remarkably valued online property ..."
The editorial mix would likely cover standout MySpace members and their interests, from music to their social scenes. "We're in the process of modeling it," said an executive privy to the discussions. "Our main concern is the MySpace brand. We don't want to do anything that would hurt the brand."
The Adage.com MySpace magazine cover (imagination)
more at Adage.com
via Darnell Clayton on The Blog Herald:
"MySpace will feature prominent profiles and is partnering up with Nylon to produce the magazine. The quality probably will not match the NY Times, although it should be ten times more interesting."
Hey 'Advertising Age' editors,
Some 87% of MySpace visitors are 18 or older and astonishing 52% are 35 or older (Nylon and MySpace Coop