Andy's Compact Online Reputation Monitoring Guide

on MarketingPilgrim (03/2006) has been updated ... here

as PDF

- What to track?

- How to track?

Quote from 'How to track?'

• If possible, monitor hourly as early action is crucial.

• Create custom RSS feeds based on keyword searches: Feedster.com, Technorati.com, IceRocket.com, Google.com/blogsearch, Blogpulse.com, MSN Spaces, Yahoo! News, Google News, MSN News and PubSub.

o Monitor This allows you to monitor a single keyword across 22 different search engine feeds at the same time.

• Filter all feeds into one RSS Reader for easy and time-efficient monitoring options include: Newsgator.com, Bloglines.com, Google Reader or Pluck.com.

• Sign up for Google and Yahoo email alerts using your desired keywords (http://alerts.yahoo.com/ and www.google.com/alerts).

• Determine message boards/forums to track: BoardReader.com, ForumFind.com, Big-Boards.com, BoardTracker.com, iVillage, Yahoo Message Boards, MSN Money

• Determine groups to track: Yahoo Groups, AOL Groups, MSN Groups, Google Groups.

• Track changes on web pages via tools such as Copernic Tracker, Website Watcher and WatchThatPage.com. Monitor every page of your competitor’s web site and specific keywords on pages, etc.
o Also, a good tool for tracking posts to user groups, message boards, forums and blog comments.

Helpful Short Cuts: ... " (and Links)


- General tips on Consumer Generated Media (CGM)

- How to conduct outreach to CGM

- Balancing Negative CGM