When Companies want to attract young customers they must go where this customers spend their time, where they 'live' ... the other days we talked about In-Game Advertising today we like to point you to an article at BusinessWeek online about marketing campaigns centered around social network environments.
Rachael King is using the JP Morgan Chase example (Creditcards) on Facebook and Burger Kingon MySpace
Read Marketing to Kids Where They Live
at BusinessWeek online (11-Sep-2006)
If you want some more details, please google (on Google only, of course)
See als earlier entry:
Boom für Werbung in Social Networks