Yes I know, I'm a bit late ... but the third year of Podcasting is not over yet.
From MarketingSherpa's Summary:
"Podcasting is about to celebrate its second birthday and we don't know of a marketer out there who isn't at least mulling over the possibilities.
Here's our handy guide, including:
- Surprising data on listener demographics
- 3 Mistakes to avoid
- 5 Rules for podcast content
- 4 Tips to create commercials that get results
plus, loads of handy hotlinks for vendors, blogs and info.
Invented in August 2004, podcasts are one of the fastest-growing media channels in history ... more / the 'Guide for Marketers'